In 2017, women-led companies received only 2% of VC funding. The following year, Uber drove more female entrepreneurs toward opportunity by partnering with Girlboss for the annual Uber Pitch competition. We launched the conversation with a social experiment focused on gender perceptions and leadership in business.

The call to #RethinkTheRatio didn’t stop there. We talked about the inequalities in soccer with legends Mia Hamm, Abby Wambach, and Julie Foudy, and took a ride with Lizzo and Kim Petras to discuss the gender disparities in the music industry.

Social Experiment, Digital, Social

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Uber Pitch received over 2,500 entries in just two weeks, and awarded $220,000 to 3 winners at the Girlboss Rally in New York. With more than 406 million overall impressions, Uber saw 98% positive sentiment in earned media and an 84% increase in engagement. The campaign was also featured in outlets like Fast Company and Free the Bid, and even got a shoutout from Mr. Serena Williams.

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ECD: Paulie Dery
CD: Lauren Moreno
AD: Shannon Hovick + Ali Fujii
Copywriters: Erin Schwarzbach + Meg Gallagher
Producer: Deb den Iseger
Director: Lauren Caris Cohen
Production: Stink
Partners: Girlboss, Billboard Music, Copa90