While the rainbow flag has long been a symbol of the LGBTQIA+ movement, we wanted to celebrate that Pride comes in all colors. Uber partnered with directors, delivery and driver partners, and employees within the LGBTQIA+ community as they brought nine inclusive flags to Pride celebrations around the world. Their stories were Uber’s highest performing on social, ever.

Digital, Social

04_nyc-bts2
03_nyc-bts1
07_headshots
bts-zachary
06_berlin-bts

ECD: Paulie Dery
CD: Lauren Moreno
AD: Ali Fujii
Copywriter: Meg Gallagher
Designer: Micael Butial
Producer: Joey Jeter
Directors: Zachary Drucker (NYC), David Pablo (Mexico City), Gabriel Arrahnio (Berlin)
Production: Sister