Optimizing Payments

Details

Ghost • 2025 • Senior Product Designer

Details

Ghost • 2025 • Senior Product Designer

XFN

PM, TL, Eng, Operations, Finance

XFN

PM, TL, Eng, Operations, Finance

Ownership

Full-cycle design within constraints, multi-role systems

Ownership

Full-cycle design within constraints, multi-role systems

Only 24% of deals were using on-platform payments. Finance intervention was required for many deals, lengthening cycles. I streamlined payments and redesigned them to work for everyone.

Only 24% of deals were using on-platform payments. Finance intervention was required for many deals, lengthening cycles. I streamlined payments and redesigned them to work for everyone.

Impact

Increase in adoption from 24% to 96%

Impact

Increase in adoption from 24% to 96%

Zero failures in first month of launch ($47M)

Zero failures in first month of launch ($47M)

68% faster time-to-payment

68% faster time-to-payment

Our rigid two-installment system couldn't serve growing clientele, threatening retention. A 150-deal audit revealed an average of 35+ handsoffs per deal, 76% deals required finance intervention, and ~35hrs/deal manual coordination.

Our rigid two-installment system couldn't serve growing clientele, threatening retention. A 150-deal audit revealed an average of 35+ handsoffs per deal, 76% deals required finance intervention, and ~35hrs/deal manual coordination.

In accounting for pain points across users my design decisions included: Flexible installment tooling, clear admin dashboard hierarchy, requiring payment terms at offer acceptance (correlated to deal quality), and finance approval gates.

In accounting for pain points across users my design decisions included: Flexible installment tooling, clear admin dashboard hierarchy, requiring payment terms at offer acceptance (correlated to deal quality), and finance approval gates.

I redesigned the buyer interface to hold up across users from solo buyers to Fortune 500 companies. A segmented progress view and state-specific disclosure made 12-installment, six-figure deals as navigable as a single payment.

I redesigned the buyer interface to hold up across users from solo buyers to Fortune 500 companies. A segmented progress view and state-specific disclosure made 12-installment, six-figure deals as navigable as a single payment.

Ali Fujii

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