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0-1 Freight

Details

Ghost • 2025 • Senior Product Designer

XFN

PM, TL, Eng, Operations, Finance, BizOps, Sales

Ownership

Platform design, systems architecture, cross-functional alignment

Details

Ghost • 2025 • Senior Product Designer

XFN

PM, TL, Eng, Operations, Finance, BizOps, Sales

Ownership

Platform design, systems architecture, cross-functional alignment

Ghost's post-sale operations ran entirely outside the platform, creating gaps for the business and end users. I designed a 0-1 freight system that replaced manual, multi-tool coordination with integrated freight booking, real-time tracking, and buyer self-service.

Ghost's post-sale operations ran entirely outside the platform, creating gaps for the business and end users. I designed a 0-1 freight system that replaced manual, multi-tool coordination with integrated freight booking, real-time tracking, and buyer self-service.

Impact

8 tools consolidated into one platform

Impact

8 tools consolidated into one platform

75% reduction in manual freight coordination

9-figure annual order value (AOV) supported

Full post-sale visibility and cost tracking

Operations worked across 8+ tools daily. Buyers had lagging visibility into shipment status. Ghost had no single source of truth for costs and delivery timelines. We lacked a complete picture, creating a strategic liability.

Operations worked across 8+ tools daily. Buyers had lagging visibility into shipment status. Ghost had no single source of truth for costs and delivery timelines. We lacked a complete picture, creating a strategic liability.

I audited third-party tools, ran interviews across 8 user roles, and shadowed Ops and Finance through complete workflows. I mapped the disconnected flows across key steps, creating a modified service blueprint to identify opportunities and constraints.

I audited third-party tools, ran interviews across 8 user roles, and shadowed Ops and Finance through complete workflows. I mapped the disconnected flows across key steps, creating a modified service blueprint to identify opportunities and constraints.