Martha Stewart for UberBlack
Details
Uber • 2019 • Senior Art Director
Details
Uber • 2019 • Senior Art Director
XFN
Creative Team, Strategy, External Vendors
XFN
Creative Team, Strategy, External Vendors
Ownership
Art direction and concept, digital and social assets
Ownership
Art direction and concept, digital and social assets
As Uber's products expanded, the flagship ride UberBlack plateaued. When Martha Stewart noticed we thought who better to relaunch the premium option with?
The queen of quality highlighted new features and the comforts of a customizable ride with her unique requests. DJ Martha was even trending before we wrapped on shoot day, featured in outlets like The Cut, Daily Mail, and Vogue.
As Uber's products expanded, the flagship ride UberBlack plateaued. When Martha Stewart noticed we thought who better to relaunch the premium option with?
The queen of quality highlighted new features and the comforts of a customizable ride with her unique requests. DJ Martha was even trending before we wrapped on shoot day, featured in outlets like The Cut, Daily Mail, and Vogue.
Impact
14pts ad recall, 12.1pts awareness
Impact
14pts ad recall, 12.1pts awareness
$26.9MM PR ad value equivalency
$26.9MM PR ad value equivalency
$13.1MM PR value
$13.1MM PR value
Ali Fujii
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